The Most Important Rule In Press for Your Business
One of the most mishandled, misunderstood and mis-constructed tools in the hands of businesses today is the press release. Business owners have a dizzying variety of opinions about how a release should...
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You Won, Internets: Pitbull Is Heading To Kodiak, Alaska
A few weeks ago Walmart, Energy Sheets brand, and “high integrity Zumbacore sensation” Pitbull partnered for a promotional contest. The premise was simple – whichever local Walmart could garner the...
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Google Affiliate Network Gets Structured Promo Data
Google announced the launch of structured promotional data for links in the Google Affiliate Network. Publishers can get links with offers, promotional codes and discounts to automate and display the...
View ArticleKanye West Debuts “New Slaves” On The Side Of Buildings
If you’ve attained a notable level of fame in the entertainment industry, and are a known commodity, it is becoming more and more commonplace to try and make an incredible splash when debuting a new...
View ArticleMicrosoft Restructuring Plan Could be Unveiled on Thursday
Earlier this month, Microsoft’s Don Mattrick, president of the Xbox division, left the company to become the CEO of struggling mobile game developer Zynga. The move was quite sudden, with Microsoft...
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Chipotle Launches ‘Online Treasure Hunt’ and You Should Care Because the...
Here’s the number of the day (at least if you’re a fan of burritos): 20. Chipotle is turning 20 years old, and in honor of that the company is launching a contest to give 20 grand prize winners free...
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Kitten Delivery Is a Thing (for Today), Thanks to Uber and Cheezburger
If you live in New York City, Seattle, or San Francisco, on-demand car service Uber wants to deliver you some kittehs to play with. Apparently, today is National Cat Day – a holiday about as necessary...
View ArticleUber Thinks You Might Want a Flu Shot with Your Ride
Part promotional effort, part PR corrective maneuver, and part desire to do something good – Uber is giving out free flu shots right now. If you live in Boston, New York, or Washington D.C., Uber will...
View ArticleGames of Thrones Wants to Give You ‘The Sight’
HBO is already starting the promotions for the upcoming season of Game of Thrones. Late Tuesday a very short teaser appeared alongside a link to a new website. Check it out: The raven brings #TheSight....
View ArticleLiam Neeson Wants to Endorse Your Particular Set of Skills – on LinkedIn
I don’t say this often, but this is one movie marketing promotion that you might want to consider. Liam Neeson – rather his Taken character Bryan Mills – would like to endorse your particular set of...
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